Search engine optimization, also known as SEO, is the art and science that makes web pages attractive to search engines. The better the page is optimized, the higher the ranking achieved in the search engine results list. This is especially important because most search engine users only see the first page or two of search results. Therefore, in order for a page to get high traffic from search engines, it should be listed on the first two or three pages.
In short, search engine optimization is the process of increasing the number of visitors to your website by ranking them higher in search engine search results. The higher the rank of a website in the search results, the more likely it is that users will visit it. Internet users typically do not click on search result pages or pages.
Search engine optimization (SEO) ensures that your site is accessible to search engines and helps increase the likelihood that your site will be detected by search engines.
Search engine optimization is a technique that guides the development or redevelopment of a website to naturally attract visitors by earning the top rankings of major search engines for selected search terms and phrases.
Search engine optimization is the coordination of HTML page entities and content for the explicit purpose of ranking high in search engines. Search engine optimization is the skill of designing or redesigning a website to improve its website’s search engine ranking for a particular related keyword.
How does a search engine work?
To use search engine optimization, you need to know all the features of a search engine. The operation is as follows.
Common web search engines don’t actually search the World Wide Web directly. Each searches a full-text database of selected web pages from the billions of web pages on the server. When you search the web using a search engine, you are always searching for a slightly older copy of the actual web page.
Click the link that appears in search engine search results to get the current version of the page from the server. Search engine databases are selected and built by computer robot programs called spiders.
They are said to “crawl” the web to include pages, but in reality they are only in one place. They find potential pages by following links to pages that are already in the database (that is, they already know). You can’t think of or enter a URL, make a decision to look up something, or see what’s on the web.
Computers have always been sophisticated, but they still have no brains. If the web page is not linked to another page, the search engine spider will not be able to find it. The only way a brand new page (a page that no other page has linked to) enters a search engine is for someone to send the URL to a search engine company to request that the new page be included. All search engine companies offer a way to do this.
After the spider finds the pages, it passes them to another computer program to index them. This program identifies text, links, and other content on a page and saves it in a file in a search engine database so that you can search the database with keywords or a more advanced approach provided. If the search matches, the page will be found. Its contents.
Some types of pages and links are excluded from most search engines by policy. Others are excluded because they are inaccessible to search engine spiders. Excluded pages are called Invisible Web. The invisible web is estimated to be two to three times larger than the visible web.
A brief introduction to search engines
The general public commonly calls all Internet search tools search engines, but there are actually three different types. These types are:
¨ Search Engines-AltaVista, Google, Teoma, AllTheWeb, MSN, etc.
¨ Directory-Open Directory, Yahoo, Look Smart, etc.
¨ Portal-AOL, Netscape, iWon, Lycos, HotBot, Excite, etc.